How the social pillar of ESG strengthens your Employer Brand

October 2, 2023


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The 'S' in ESG presents an opportunity for your organization to position itself as a great employer.

Today, the importance of sustainable employee well-being is becoming increasingly prominent, and, together with other aspects of Environmental, Social, and Governance (ESG), it has become an integral part of sustainable business practices. The social element of ESG no longer represents just a one-time effort. It is an ongoing responsibility for companies to create a positive impact and minimize risks.

To connect employees, well-being, and sustainability, it is crucial to measure and assess the impact of your initiatives. A valuable tool to achieve this is the People Sustainability Scan. We will explain how this tool can assist you in mapping out your well-being initiatives and why this scan is essential for advancing the social pillar of  ESG (Environmental, Social, and Governance) and achieving the Sustainable Development Goals (SDG’s).

The 5 benefits of the 'S' (social) factor in ESG reporting:

Highlighting the ‘S’ (social) factor in ESG reporting offers several significant benefits:

  1. Talent Attraction and Retention: Emphasizing social responsibility in ESG reporting makes organizations more appealing to talented employees. This not only increases the likelihood of attracting top talent but also contributes to retaining existing employees who align with the organization’s values.

  2. Enhanced Reputation: Organizations committed to social responsibility can expect an improved reputation in the market. This leads to a more positive perception among customers, investors, and other stakeholders, potentially resulting in increased market share and better financial performance..

  3. Access to Capital: Investors and financial institutions are increasingly incorporating ESG criteria into their decision-making processes. Emphasizing the ‘S’ can help organizations gain access to sustainability-focused capital and investment opportunities.

  4. Risk Management: A strong focus on social responsibility helps organizations better understand and manage social risks and issues within their operations. This can significantly reduce legal, operational, and reputational risks.

  5. Innovation and Agility: Employees who are engaged in social responsibility are often more motivated and creative. This fosters innovation and enhances the organization’s agility in adapting to changing market conditions.

Emphasizing the ‘S’ in ESG reporting is indeed beneficial not only for society and the environment but also offers tangible advantages for the performance and success of an organization.

ESG and sustainable well-being in harmony with the SDGs.

Emphasizing the ‘S’ in ESG is crucial for pursuing sustainable well-being in line with the Social Development Goals (SDGs), promoting inclusivity, equality, and social justice.

The People Sustainability Scan is a straightforward tool that helps you map out all your efforts related to sustainable well-being and seamlessly connect them with the 17 SDGs, the Sustainable Development Goals. With your personal dashboard, you can closely monitor the impact of well-being initiatives and stay in tune with your organization’s pulse. The result is a structured action plan for sustainable well-being within your organization.

Excited to get started together? Feel free to book an online appointment at your convenience, with no obligation.


Do you have any questions?
Need a custom quote?

maartje vanewijk

Annelies Theunissen
People Sustainability Expert

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With the workability cheque you can receive support to identify problems with workable work within your organisation as a one-man-business, SME, large company or social profit organisation with at least 1 employee on the payroll. The intention is to improve labour conditions sustainably. Through the cheques, Flandres finances up to 60% of your project, with a maximum of €10.000.

Request your workability cheque here.