Puratos: the importance of strong, productive, and engaged employees

March 11, 2024

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Puratos – ‘Well-being leads to well-doing’

At Puratos food company, prioritising well-being is a risk that has been successfullymanaged,in part due to the intense collaboration with Baloise and B-Tonic.

For the second consecutive year, Puratos has utilised a premium refund to steer its well-being policy in the right direction. ‘Last year, we asked B-Tonic to map out all actions within Puratos concerning well-being, training and personal development using the People Sustai – nability Scan,’ explains Joost Strubbe, HR Director at Puratos.

‘Following a series of inspi – ration sessions and workshops, we jointly drafted an action plan with projects on various themes: healthy eating for our employees, a safe working environment, and improved support for managers.’

The key to employee health: A global approach

Employee well-being encompasses not just mental or emotional health, but also physical and financial well-being. Everything is interconnected and requires a longterm vision and sustained approach. According to Joost Strubbe, well-being is a top priority on the HR agenda

As a globally operating company, Puratos has developed a comprehensive well-being policy at the international level. This policy not only serves the interests of the employees but also contributes to Puratos’ objectives as an employer. The importance of having strong, productive, and engaged employees is recognized, as Puratos believes that promoting well-being ultimately leads to well-doing, both for the company and for individual employees.

Puratos embarked on a “People Sustainability journey” with B-Tonic to map out all their well-being efforts within their organization. Together, we developed a tailor-made multi-year action plan closely linked to the United Nations Sustainable Development Goals (SDGs).

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maartje vanewijk

Annelies Theunissen
People Sustainability Expert

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